Linking to sites with bad reputation:
Never ever link to a site that had bad reputation i.e., spam site, duplicate content site (auto-blogging, illegal sites, po-rn sites. Remember that search engines certainly won’t love those sites and yours too if you link to them.
Buying/Selling Links:
Don’t try to buy links from other sites for getting backlinks. Sometimes, you may get banned from Search Engines for doing so. SEs only love natural links.
Getting Nofollow Links:
Nofollow links are in no way useful for your website to rank in search engines like Google. However, if you want to rank top in Bing, then you can continue to build no-follow links. Else if you are targeting only for Google, its mere a waste of time. Despite, spend a little more time to get atleast few dofollow (quality) incoming links.
Link Building (Low PR):
In Similar to nofollow links, the links from low PageRank sites aren’t the best for your site. Instead of wasting time in building thousands of backlinks from low PR sites, try building few backlinks from High PR sites which will save both your time and help your site rank better.
Note: Links with PR of 0 and 1 are basically very low, PR of 2 and 3 is more or less acceptable, and PR of 4 and above is just fine.
Getting Backlinks from Irrelevant Niche sites:
An example of a quality backlink is a dofollow link from a high PR site within your niche (same topic). So try to get incoming links from same niche instead of irrelevant sites which adds very less weightage to your PR.
Links without your Targeted keywords in Anchor text:
The anchor text plays a major role. If your targeted keyword was used as anchor text instead of your name or your site name, then it will help you rank well for that keyword.
Note: Don’t use words such as “click here,” “check this” etc…
Backlink Spamming:
Don’t try to build lot of links at a time as your site may seem a link farm in the eyes of the Search Engines. This may even make the SEs to remove your site from indexing i.e.., Ban your website from being indexed. So never try to do link building in a hurry. Remember “Rome was not built-in a day”. Slow and steady wins the race.
Backlink Building is a very tough yet effective way to have good rankings in top search engines like Google, Yahoo and Bing.























