Yahoo has also made its e-mail client more social. Like Gmail or Hotmail, if someone sends you a link from Flickr or YouTube, those photos or videos will automatically be embedded in the e-mail. Flickr (a Yahoo property) also includes a new slideshow feature.
Facebook and Twitter are the big social additions to Yahoo Mail, though. As part of its strategy to integrate social media into its products, Yahoo is giving its mail users the ability to update their statuses on Facebook and Twitter. The “What’s New” tab also lets you see your friends’ updates from Facebook, Twitter, and Flickr.
Google and Microsoft have been upping the ante recently with updates to their webmail products, so Yahoo’s move shouldn’t surprise anybody. Microsoft recently reinvented Hotmail, bringing a faster interface, integration with Office Web Apps and a new “Sweep” function. Gmail Priority Inbox on the other hand is a major reinvention of e-mail management that has launched to mostly positive reviews.
What do you think of the new Yahoo Mail? Is it enough to get users to switch, or does Yahoo have to do more to compete with Microsoft and Google?
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May.20
